Ad research, no fluff
Concrete guides and techniques to research your competitors’ advertising and turn it into creatives that work.
How to spy on your competitors' ads in the Meta Ads Library
Step-by-step guide to find, read and save any brand's active ads in the Meta Ads Library. Free, and no ad account required.
How to build an ad swipe file you actually use
Most swipe files are abandoned within two weeks. The problem is not discipline, it is structure. A naming and folder system that holds up.
Meta vs TikTok vs LinkedIn Ads Library: which one for what
The four public ad libraries compared: what data each one shows, what you can download, and when each is the right tool.
How to spot a competitor's winning creative
Meta does not publish spend for commercial ads. These are the public signals that do let you infer, with reasonable confidence, which creative is working for a competitor.
Why you should capture the landing page, not just the ad
The creative is only the first step of your competitor's funnel. How to audit the full destination page and what to look for once you have it saved.